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Educational projects connect grafiti and healthy food

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Educational projects connect grafiti and healthy food

Muros com Arte -“Art Walls” project was created by Horizonte Educação e Comunicação, in partnership with the Sorocaba Educational Board and sponsored by Coop and the State Department of Culture – Cultural Action Program of the State of São Paulo, bringing graffiti to the walls of the winning schools with champion designs inspired by the theme ” Healthy eating”. GrupoCASA is in charge of communication strategies for the Educational projects of Horizonte Projetos including the ones with journalism and ODS and Planet Mania.

Over 1,160 Elementary School II students were involved and 120 works were submitted by students. The designs went through a careful selection made first by the Organizing Committee of the project. Fifteen of them were selected and presented for popular online voting.. The selected artworks will be transformed into graffiti on the walls of the institutions themselves, by the students, with the monitoring of the graffiti artist, Fernando Vazio. “I started making graffiti in my pre-adolescence. Today, being an art educator is giving back to the streets what was planted at the beginning of my career. Currently, graffiti is more accessible and this is a market that can become a profession. The tip I give is to study hard and practice. I’m still learning a lot,” says Fernando.
“Everyone knows that a healthy diet includes a lot of fruit, vegetables, vegetables, whole grains and restricts processed foods rich in salt, sugars and fats. However, healthy eating goes far beyond the concern with its nutritional value, it involves social values, affective and sensory, ranging from the choice of food, its preparation, the characteristics of the way of eating and the environment in which it is consumed, considering the different stages of life and stages of the food system” comments Allan de Amorim, the project coordinator at Horizonte. “This initiative connects two areas of education: sciences and arts, perpetuating the values ​​learned in graffiti that will be for everyone, valuing the artistic work of young students and their teachers.” The project will include 4 cities of the State.

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China – Trina Solar expansion in Brazil

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China – Trina Solar expansion in Brazil

Founded in 1997, Trina Solar is the world leading PV and smart energy total solution provider. The company engages in PV products R&D, manufacture and sales; PV projects development, EPC, O&M; smart micro-grid and multi-energy complementary systems development and sales, as well as energy cloud-platform operation. In 2018, Trina Solar launched Energy IoT brand, established the Trina Energy IoT Industrial Development Alliance together with leading enterprises and research institutes in China and around the world, and founded the New Energy IoT Industrial Innovation Center. Trina Solar is listed on the STAR Market of Shanghai Stock Exchange and counted on GrupoCASA for its Strategic Communications. We provided PR and Social Media Content and Management.
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USA – ZEBRA Alliance Announces Expansion of Electric Buses in Latin America

Zebra arrival in Latin America

The task was to prepare a strategy and announce the coalition of 17 new investors and bus manufacturers committed to expanding the electric fleet by 3000 buses in the cities of Brazil, Chile, Colombia and México. GrupoCASA coordinated 4 agencies in the countries. We had the presence of over 80 journalists and over 100 stories in the region.  Zebra is a coalition formed by the C40 Cities network and the International Council of Clean Transportation (ICCT) with funding from P4G. Participants include vehicle manufacturers and distributors Andes Motor, BYD, CreattiEV SAS, Foton, Higer, Sunwin, Vivipra, and Yutong; as well as investors AMP Capital, ARC Global Fund, Ascendal, Ashmore Management Company, EDP Brasil, Enel X, John Laing, NEoT, and financier BNDES, the Brazilian Development Bank.  
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Trina Solar wins its seventh consecutive “Top Performer” certified by PVEL for its high-reliability modules

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Trina Solar wins its seventh consecutive “Top Performer” certified by PVEL for its high-reliability modules

PV Evolution Labs (PVEL), the leading independent PV test laboratory has recently released its latest annual global PV module test results, the 2021 PV Module Reliability Scorecard Report. Trina Solar again placed as a “Top Performer” for outstanding product reliability and performance among global PV module manufacturers, which is the seventh in a row since the PVEL test was established.
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China – The arrival of Xiaomi

Xiaomi's arrival in Brasil

The challenge of launching a company like Xiaomi in Brazil was an experience to remember. Fast moving, with a skilled team working for the first time together and having to position products, production, marketing and deal with a huge expectation of the market formed an exciting combination of knowledge and energy. The launch was attended by over 100 journalists and generate over 1000 stories in the local press.  GrupoCASA supported the company providing PR services.

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Brazil – Joias da Cor do Brasil

Joias da Cor do Brasil

” Colors of Brazil Jewelry Show is a project to show the quality of Brazilian design of unique authorship jewels, based on the research of our culture’s values and materials used in new, unusual forms” says the C.E.O. of GrupoCASA, Sandra Sinicco. Another important point is that it gathers in one place some of the most talented creative people in the country. “There is a tremendous dispersion of professionals. This is an opportunity for them to get together and add other people that also don’t know and may join them,” adds Sandra.

According to IBGM president Hécliton Santini Henriques, the Institute has been, for some years, coordinating a series of actions aiming to promote the talent and creativity  of Brazilian jewelry designers. “We are getting an excellent participation among the winners of the most important international contests. Thus, the event Colors of Brazil Jewelry assumes an important part bringing together a choice group of designers that is becoming a new option in the crowded international market, representing the Brazilian style of making jewelry,” she explains.

The project was exhibited in Basel, London, Paris, São Paulo, Manaus, Salvador and several other cities of Brazil during 4 years.

 

Artists

Beth Tokitaka – Brenda Vidal – Carmen D’ Lamonica – Cathrine Clarke – Elisa Stecca – Elleonora Brazil – Heloísa Azevedo – Luciano Guilherme – Márcia Ganem – Maria José Cavalcanti – Maria Lúcia Barbosa – Melissa Maia – Miriam Mirna Korolkovas Patricia Gotthilf – Ruth Grieco – Sandra Manin Frias – Tereza Xavier – Unidade de Lapidação e Artesanato Mineral de Quixeramobim – Yael Sonia

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