Thursday, February 26th, 2015
The communication campaigns started in december 2012 with 1000 users in São Paulo.In March 2013 we had users in a city that was still facing problems with buses GPSs ( not performing very well) and a small amount of smartphones users.
PR activities were mixed to promotions and social media strategies in Facebook, Linkedin, Twitter to increase awareness and generate downloads.
Partnerships with TV Channels in special programs about traffic problems helped a lot to spread out the brand name. Same with radios.