Friday, February 26th, 2016
In 2014 we were contracted by Yokee to promote their app in the Brazilian market. This was initially challenging as Brazil is dominated by Android devices. IOS, which is the predominate OS on which Yokee runs, accounts for a small percentage of the Brazilian market.
We created a strategy, identifying IOS users (high end, class A) and targeted them via suitable media channels, TV and selected Blogs.