Zebra arrival in Latin America
Xiaomi's arrival in Brasil
The challenge of launching a company like Xiaomi in Brazil was an experience to remember. Fast moving, with a skilled team working for the first time together and having to position products, production, marketing and deal with a huge expectation of the market formed an exciting combination of knowledge and energy. The launch was attended by over 100 journalists and generate over 1000 stories in the local press. GrupoCASA supported the company providing PR services.
Joias da Cor do Brasil
According to IBGM president Hécliton Santini Henriques, the Institute has been, for some years, coordinating a series of actions aiming to promote the talent and creativity of Brazilian jewelry designers. “We are getting an excellent participation among the winners of the most important international contests. Thus, the event Colors of Brazil Jewelry assumes an important part bringing together a choice group of designers that is becoming a new option in the crowded international market, representing the Brazilian style of making jewelry,” she explains. The project was exhibited in Basel, London, Paris, São Paulo, Manaus, Salvador and several other cities of Brazil during 4 years.
China HomeLife & Machinex
Our Partners Believe In Us
CHINA’S MARKETING IN THE BRAZILIAN TERRITORY China’s strategy to expand its businesses in Brazil and 8 other emerging countries is based on several promotional activities. One of these is CHINA HOMELIFE AND CHINA MACHINEX exhibitions that travels to 7 countries. We’ve being supporting the event exhibition by providing PR and Strategic Communication consulting to the event since the first edition in the country. For more information get in contact through www.chinahomelife.com.br
Israel – Agritech SeeTree arrives in Latin America
SeeTree, is an AI-powered end-to-end service that provides growers with intelligence on trees and tree clusters With operations in Brazil, the United States, Chile and South Africa and a team of 120 professionals, SeeTree monitors over 50 million trees around the world, which will grow to 1 billion trees by 2023.
“We started with citrus and are servicing the largest citrus growers globally. We have a strong playbook and will continue scaling within citrus. We are now equally focused on growing our offerings into new crops such as almonds, olives, and hazelnuts, where we are already deployed and supporting farmers” says Israel Talpaz, CEO of SeeTree.
SeeTree’s system identifies the health and growth rates of every tree in a farmer’s grove and enables the creation of personalized cultivation plans for each tree or cluster of trees. SeeTree collects ultra-high-resolution images captured by drones and multi-spectral sensors, tree and soil samples and analyzes the data through the platform’s machine-learning algorithms. Ultimately farmers receive an easy-to-use product with features such as tree health, pest, and disease tracking.
“Our vision is to enable the ‘Tree-Farming 4.0 Revolution’ with the Intelligence-per-Tree that we provide. SeeTree as a standalone solution can reduce operational expenses by 20-40%. By connecting SeeTree to tractors, irrigation systems we can unlock additional optimizations to further increase the value to our farmers,” says Talpaz.
GrupoCASA helped the company to communicate with the market.
SeeTree, a leading player in the agriculture tech space, was founded in September 2017 by former intelligence officers and serial entrepreneurs to bring technology disruption into the world of tree farming.
The company’s headquarters are in Tel Aviv with offices in California and Brazil, and 120+ employees are comprised of global experts in artificial intelligence, operations, and agronomy. SeeTree offers farmers an end-to-end service to manage and optimize the health and productivity of their trees. SeeTree has raised over $45 million from leading venture capital firms to take on the challenges that farmers continue to experience across the globe and was built from the ground up with the needs of farmers in mind.
Neymar Chant during World Cup in Brazil
Neymar Jr to have a “crowd scream chant” created with the participation of his fans all over the world
Brazilian, Bola Sete, will be the cheer leader of the fans during the games in Brazil by singing the Neymar Jr.Chant
São Paulo,10 de junho de 2014 –It is not new that the number 10 TShirt of the Brazilian Soccer team dressed by Neymar will catch all the attentions during the most important Soccer Football Game of the World.
In order to stimulate, support Neymar and make him feel comfortable, his fans will chant a music done specially for the occasion and stimulated by Bola Sete, a well-known cheerleader among the Brazilian football scene. Bola Sete and friends will start a movement in order to make people sing together with them creating a wave of singers that want to be heard by the football leader.
On June 12th, Bola Sete and his team will gather and chant to cheer Neymar Jr in Arena Brahma, Bairro da Liberdade and Anhangabaú during the football game. This is the 5th time that Bola Sete is going to take part in a World Football championship. He was fascinated with how Neymar Jr. Chant was created. By hearing the fact that the chant video on YouTube reached 500,00 views in 3 days followed by over 1 million viewers in one month and also the fact that the chant was created by recording the kick in the ball of Neymar’s Jr foot during its most amazing plays in 10 championships, Bola Sete decided to take the chant and support the football player by stimulating more people to join the chant. Take a look of the video that inspired Bola Sete https://www.youtube.com/watch?v=2EBtQQceJWU
Raised in the football environment, Roberto Santana, known as Bola Sete, is a son of the legendary masseuse of the Brazilian team Pai Santana, . Bola Sete studied acting and was one of precursors of cheerleading to support football players in Brazil. With 200 kilos, 1,84 meters high and an unique style because of his incredible sense of humor and happiness, Roberto is always involved in this activities supporting idols of the Brazilian sports.
“The dream of every Brazilian is to see its team as a champion again,” says Bola Sete. “Neymar is our youngest player and this is the first time he takes part in this championship. Therefore we want to support him. I am a fan and will do everything I can to feel him comfortable.”
Moovit in Brazil
GrupoCASA was the first strategic communication agency of Moovit in Brazil . We provided PR services for the APP and in an on going process the opened several strategic partnerships in order to build together the growing momentum for the company in the region.
GrupoCASA supported Google landing in Brazil, Argentina, México and Chile through our Latin American partners for over 4 years.
PR strategies, Events organization, Crisis Administration and Design were some of the services handled to the company during the first years in the region.