Xiaomi's arrival in Brasil

The challenge of launching a company like Xiaomi in Brazil was an experience to remember. Fast moving, with a skilled team working for the first time together and having to position products, production, marketing and deal with a huge expectation of the market formed an exciting combination of knowledge and energy. The launch was attended by over 100 journalists and generate over 1000 stories in the local press.  GrupoCASA supported the company providing PR services.