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Casos de Sucesso

Brazil – Joias da Cor do Brasil

Joias da Cor do Brasil

“Colors of Brazil Jewelry Show é um projeto que visa mostrar a qualidade do design brasileiro de joias de autoria única, baseado na pesquisa dos valores da nossa cultura e materiais usados ​​em formas novas e inusitadas”, afirma a C.E.O. do GrupoCASA, Sandra Sinicco. Outro ponto importante é que reúne em um só lugar algumas das pessoas mais talentosas e criativas do país. “Há uma dispersão enorme de profissionais. É uma oportunidade para eles se reunirem e agregar outras pessoas que também não conhecem e podem se juntar a eles ”, acrescenta Sandra.

Segundo o presidente do IBGM, Hécliton Santini Henriques, o Instituto vem, há alguns anos, coordenando uma série de ações com o objetivo de promover o talento e a criatividade dos designers de joias brasileiros. “Estamos conseguindo uma excelente participação entre os vencedores das mais importantes competições internacionais. Assim, o evento Colors of Brazil Jewelry assume um papel importante reunindo um seleto grupo de designers que está se tornando uma nova opção no concorrido mercado internacional, representando o estilo brasileiro de fazer joias ”, explica.

O projeto foi exibido em Basel, Londres, Paris, São Paulo, Manaus, Salvador e várias outras cidades do Brasil durante 4 anos.

Artistas

Beth Tokitaka – Brenda Vidal – Carmen D’ Lamonica – Cathrine Clarke – Elisa Stecca – Elleonora Brazil – Heloísa Azevedo – Luciano Guilherme – Márcia Ganem – Maria José Cavalcanti – Maria Lúcia Barbosa – Melissa Maia – Miriam Mirna Korolkovas Patricia Gotthilf – Ruth Grieco – Sandra Manin Frias – Tereza Xavier – Unidade de Lapidação e Artesanato Mineral de Quixeramobim – Yael Sonia

Sho
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Casos de Sucesso

Japan – Neymar Chant during World Cup in Brazil

Neymar Jr to have a “crowd scream chant” created with the participation of his fans all over the world

Brazilian, Bola Sete, will be the cheer leader of the fans during the games in Brazil by singing the Neymar Jr.Chant

São Paulo,10 de junho de 2014 –It is not new that the number 10 TShirt of the Brazilian Soccer team dressed by Neymar will catch all the attentions during the most important Soccer Football Game of the World.  

In order to stimulate, support Neymar and make him feel comfortable, his fans will chant a music done specially for the occasion and stimulated by Bola Sete, a well-known cheerleader among the Brazilian football scene. Bola Sete and friends will start a movement in order to make people sing together with them creating a wave of singers that want to be heard by the football leader.

On June 12th, Bola Sete and his team will gather and chant to cheer Neymar Jr in Arena Brahma, Bairro da Liberdade and Anhangabaú during the football game. This is the 5th time that Bola Sete is going to take part in a World Football championship. He was fascinated with how Neymar Jr.  Chant was created.  By hearing the fact that the chant video on YouTube reached 500,00 views in 3 days followed by over 1 million viewers in one month and also the fact that the chant was created by recording the kick in the ball of Neymar’s Jr foot during its most amazing plays in 10 championships, Bola Sete decided to take the chant and support the football player by stimulating more people to join the chant. Take a look of the video that inspired Bola Sete   https://www.youtube.com/watch?v=2EBtQQceJWU

 

Raised in the football environment, Roberto Santana, known as Bola Sete, is a son of the legendary masseuse of the Brazilian team Pai Santana, . Bola Sete studied acting and was one of precursors of cheerleading to support football players in Brazil. With 200 kilos, 1,84 meters high and an unique style because of his incredible sense of humor and happiness, Roberto is always involved in this activities supporting idols of the Brazilian sports.

“The dream of every Brazilian is to see its team as a champion again,” says Bola Sete.  “Neymar is our youngest player and this is the first time he takes part in this championship. Therefore we want to support him. I am a fan and will do everything I can to feel him comfortable.”