Uri Levine, co-founder of Waze and investor in several startups, arrives in Brazil the week of August 8th to launch his book Fall in Love with the Problem, Not the Solution. The book brings experiences from the author’s life as an entrepreneur and one of the 60 people in the world who created two unicorns. Anyone who wants to purchase the book can access Amazon or go to any of the bookstores in Brazil from mid-August 2023.

“I don’t have enough free time to read many books. But from the first few pages of Fall in Love with the Problem, I had to read every word, making handwritten notes on paper. Falling in love with the problem means valuing the end user as the key to success. I always believed that… I’ve always believed that… I’m already recommending this book to the countless entrepreneurs who approach me every day for advice.. – Steve Wozniak, co-founder of Apple